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Why you should optimize images for your website or app?

  • Images
  • 8 min read

In this article, we will teach you how to optimize images for the web without losing quality and the file types you should be using. Here are six key strategies you can use to optimize your image files, reduce page load times, and improve user experience.

Note: The below post was originally created using by the Artificial Intelligence (AI) bot at . This service appears to be dormant as on February 2023.

I have updated several segments form this post for better readability and the ‘human touch’. The screenshots used as Images used in this post have been taken by me.

You can listen to the audio version of this blog by clicking below

Below is the transcript of the audio episode

Taking the time to optimize your images before uploading them to your website will result in faster page loading, fewer bounces, and higher rankings in the SERPs. Even better, you can optimize your images with free, easy-to-use tools and a website builder. For WordPress sites such as this one, there is also a TinyPNG plugin for WordPress that automatically optimizes new images uploaded to the CMS.

Some will allow you to resize your images and reduce their size, while on the other hand, if you use WordPress, others can optimize the images you upload. You can use one of many plug-ins and image enhancement tools to automatically compress images by up to 80% without noticeable loss of image quality.

Most image editing tools will let you adjust the compression level for your JPEG files. If your image editing software doesn’t offer good compression options, if you’re not using a platform that does it automatically for you, or if you’re unsure of the level of quality loss appropriate for each image, you can use another tool. to reduce the photo size.

By using the image resizer, you can reduce the size of your photos without affecting their quality. Regardless of the editing tool or software you use, resizing and resizing images before saving and exporting them can significantly reduce file size.

Image Optimization using Adobe Photoshop

One way to reduce the file size of an image is to use the Save for Web command in Adobe Photoshop Adobe Photoshop. Our preferred method for reducing file size without significantly degrading image quality is to use Photoshop’s Save for Web feature.

screenshot of imagebot dot ai compressing multiple images
Screenshot of Imagebot dot ai compressing multiple images

By choosing the right combination of file format and compression type, you can reduce image size by up to 5 times. JPEG Mini: With the JPEG Mini app, you can further optimize and compress images without losing data to further reduce file size. You can also save the image as usual and then easily compress it using web tools like TinyPNG or JPEG Mini.

If you’re looking for a high-quality online image compression tool, TinyPNG is a web application that lets you drag and drop up to 20 images of 5MB or less into your browser and optimize them all at once. After the image is loaded into WordPress, TinyPNG applies the appropriate optimization algorithm based on the content of the image and then replaces the original file with the compressed artifact.

If you have ever received an image optimization recommendation from your WordPress hosting or speed check tool, it simply means that you need to reduce the file size of your images by optimizing them for the web.

Screenshot of Image compression using Kraken
Image compression using Kraken

Using unprofessional or poorly optimized web images can seriously impact your shopping experience and even your search engine rankings. As we’ve seen, the most popular image optimization techniques, compression and reduction, often don’t strike the right balance between quality and performance and risk damaging the visuals of your work in order to optimize website speed.

Simply put, image optimization works by using compression technologies such as “lossy” and “lossless” which help to reduce the overall file size without any noticeable quality loss. Image optimization is the process of distributing images in the correct format, size, size, resolution, and quality while keeping the image file as small as possible.

Image optimization means resizing and compressing large image files to the smallest possible size, size, and format without losing image quality. The image optimization process is used to reduce the size of a file without loss of quality or loss of quality enough to be noticeable to the average visitor.

Unoptimized images are large, which means they take longer to load on the screen. Large images can slow down your web pages, resulting in a sub-optimal user experience.

If images load slowly , visitors are less likely to interact with a modern website and eventually convert.

Compressing images using Tinypng site
compressing multiple files at once on Tinypng
screenshot of compressing multiple files at once
compressing multiple files at once on

How to compress images, or reduce their size

If you can reduce the size of the image files on your web page and increase your page load speed, fewer people visiting your site will click the button to leave. As the Internet becomes more visual, images and other media have become a major factor influencing page load times. The main reason for this increase is that more images are used more often on web pages and these images are not properly sized and optimized.

Simple optimizations, such as resizing images to the actual size they appear on the page, or converting them to a more efficient image format, can lead to a noticeable improvement in page loading.

If not optimized, high-quality images can be heavy and result in slow loading, which ultimately reduces the speed and performance of your site. Image optimization is the process of reducing the file size using a plugin or script, which in turn makes the page load faster. One of the main techniques used to optimize website images is called compression. Website image optimization can have a positive impact in several areas.

From attracting buyers browsing Google images to reducing site load times, image optimization is an important part of building a successful eCommerce website, as your product photography is one of the cornerstones of your online store.

The important thing is that you want to reduce the file size of your images and graphics without sacrificing quality so that it negatively impacts how your site works with your visitors. By reducing the file size of each image, you ensure that each page loads quickly and provides visitors with a great digital experience, no matter what device or network they are viewing your site from.

SaaS sites such as Imagify offer free tier for image compression
SaaS sites such as Imagify offer free tier for image compression

You can use photo editing software like Microsoft Picture Manager or Adobe Photoshop to manually compress an image, and even specialized tools like ImageKit, Compressjpeg or Compresspng can be used to automatically optimize and save an image for the web. There are plenty of other sites such as Freeconvert and Cloudconvert that can also transform images from one format to another. Imagekit has a rather generous CDN and storage plan under its free tier.

Wrapping up: Image Compression, AI writing tools, and this post

In the past I have published blog posts about Image Compression and optimization, and also written about use of Artificial Intelligence (AI) in writing and podcasting. This post combines the two streams and brings together a rather good quality “base” post. I might adopt more such tools in the times to come.

Word count: 1000. Time taken for drafting, editing and images: 1 Hour. (Only half the words counted towards published count for February 2022 #Bloggingchallenge because only a part of this post is written by me.)

This post was updated on 2023-02-12