In this podcast episode from the now-defunct Digital PowWow With Kiruba and Amar, the hosts discuss how businesses, including startups, small and large companies, can benefit from podcasts. They explore topics such as breaking the language barrier in India, podcasting for personal branding, and provide examples of successful podcasts in different contexts.
Listen to this podcast episode below
This is an episode from our now-defunct podcast, Digital PowWow With Kiruba and Amar. I thought of adding this episode to a podcast meant for authors for one simple reason – everything we discuss here is relevant to authors and applicable too! You can very well change the title to ‘How Can Authors Benefit by Launching Their Own Podcast?’
Key Takeaways
- Podcasting offers a unique opportunity for businesses and individuals to reach their target audience effectively.
- Podcasting for education allows professors and educational institutions to provide additional learning resources to students and share valuable knowledge.
- Startups can leverage podcasts to gain free PR and reach a wider audience, while small businesses can create podcasts in niche areas to establish their expertise and attract sponsors.
- Large companies can tap into the growing market of regional language content consumption and connect with rural populations through podcasts.
- Personal branding can be enhanced through podcasts, as exemplified by YouTube Celebrity Chef Sanjay Thumma and Robin Sharma’s podcast.
- The hosts encourage listeners to support the show by leaving reviews on iTunes or Stitcher.
Discussion: How can Businesses Benefit From Podcasts?
For startups, podcasts can serve as free PR, as seen with the podcast called Startup by Gimlet Media. Small businesses can explore opportunities like NPR’s Car Talk or crowdfunding platform Wishberry. Kiruba and Amar also discuss personal branding examples, such as YouTube Celebrity Chef Sanjay Thumma and Robin Sharma’s podcast.
In terms of news and updates, Kiruba was the co-host and presenter at the India Digital Summit 2016 in New Delhi. Amar’s other podcast, MyKitaab, a Podcast on Book Publishing in India, was featured in iTunes New and Noteworthy in both iTunes India and the iTunes US store.
Kiruba and Amar delve into various discussion points. They explore podcasting for education, citing Professor Sidney Finkelstein’s video blog on leadership and Y Combinator and Stanford University’s How To Start a Startup podcast. They highlight how podcasting can be a cost-effective means of delivering educational content, catering to professions with continuing education requirements, and improving presentation and listening skills for students.
They also discuss podcasting for startups, emphasizing the potential for startups to gain free PR and the importance of seizing the opportunity to be interviewed on relevant shows. They share personal experiences where launching a podcast led to fruitful engagements with notable individuals, such as Jimmy Wales of Wikipedia and Anand Mahindra, Chairman and Managing Director of the Mahindra Group.
For small businesses, they explore niche areas where podcasts can be launched, citing Wishberry’s crowdfunding tutorials and the success of NPR’s Car Talk in attracting customers to a car garage. Lastly, they touch on podcasting for large businesses, highlighting the growth potential of regional language content in India and Hindustan Unilever’s initiative called Kan Khajura Tesan.
In terms of personal branding, Amar and Kiruba recommend that individuals start their own podcasts, iterate, and improve with each episode.
Kiruba and Amar share insights on the advantages of podcasting for education, startups gaining free PR, small businesses finding niche audiences, and large companies connecting with rural populations. They also encourage individuals to start their own podcasts for personal branding purposes.
Connect with the hosts
Feel free to contact the hosts, Kiruba ([email protected]) and Amar ([email protected]), via email or social media platforms like Facebook and Twitter respectively.
This post was updated and archived on 15 June 2023